A socially grounded thriller about a viral game that connects people through gifts giving, evolving into a global movement uniting communities against gun violence.
When a viral social network game, designed to connect communities through gifts giving and unite them against gun violence, faces threats of being shut down by powerful forces, its creator—Leandrew—must race to defend his platform and preserve its credibility. As the movement grows, Leandrew fights to keep the game alive so communities can continue their mission of unity and change.
This is a story about how visibility, trust, and collective action reshape communities when scaled—and the power of one platform to unite millions in a global movement for change.
Socially Grounded Thriller
Limited Series (8-10 Episodes)
Director-Led, Prestige, Global Upside
THE GIFT CHALLENGE is a high-octane, 8-episode global thriller that will dominate the conversation. It's a story about a game where people connect through gifts to unite against gun violence—and the creator who fights to keep it alive. The stakes are massive: a social network phenomenon that has the power to reshape communities and spark real-world change. This is a fast-paced, international movement story where the only way to win is to stay connected—and keep fighting. With a production model built for efficient, multi-location shooting, this is the next must-watch, water-cooler series that delivers the scale, heart, and urgency our global audience craves.
The project is engineered to deliver global scope and high production value through a modular production model utilizing authentic, real-world locations. Scale is achieved through crowd dynamics, sound design, and editorial rhythm, minimizing reliance on costly visual effects and maximizing logistical flexibility.
Interwoven storylines across multiple cities and states allow for scenes to be captured efficiently in contained, self-sufficient units. This supports a flexible shooting schedule and allows for the strategic deployment of second units, optimizing time and resources.
The visual language prioritizes faces, proximity, and emotional authenticity over heavy visual effects. Production emphasizes natural light, practical environments, and real textures to achieve visual richness without inflated budgets.
The project's structure is inherently flexible, supporting a feature-length theatrical release, a limited or multi-season series, and companion unscripted/interactive extensions. This provides multiple monetization and expansion pathways to grow the IP organically with audience engagement.
Leandrew Baillum is a self-taught writer, entrepreneur, and game designer whose creative vision bridges entertainment and social innovation. With a solid educational foundation in game design and software engineering, Baillum brings unparalleled authenticity and insight into the mechanics of viral social phenomena.
This unique background provides the series with a terrifyingly plausible near-future foundation, grounding the high-concept premise in technical and social reality.
"We have a premium limited series called THE GIFT CHALLENGE, a socially grounded thriller that's ready to go. It's about a viral social network game where people connect through gifts to unite communities against gun violence. When powerful forces try to shut down the platform, Leandrew—the creator—must fight to defend it and preserve the movement's credibility and mission. It's high-concept, prestige-positioned, and taps directly into the zeitgeist of grassroots activism and social change. We have the full package, and the production model is engineered for prestige-efficiency."
The Gift Challenge combines the cultural phenomenon scale of Squid Game, the prestige positioning of Mr. Robot, and introduces a new franchise model spanning television, film, and AAA gaming.
Global phenomenon. Social commentary thriller with game mechanics.
Production Budget
$21.4M
Revenue Potential
$900M+
Positioning
Cultural Event Series
Awards Status
Emmy Winner
Relevance to TGC
Template for prestige gaming IP
Mission-driven thriller. Viral game uniting communities against gun violence.
Production Budget
$28M–$60M
Revenue Potential
$250M–$2B+
Positioning
Prestige Event Series + Gaming + Film
Awards Status
Awards-Viable
Relevance to TGC
Next-Generation Franchise Model
Psychological thriller with tech-culture authenticity and social relevance.
Production Budget
$5M–$7M/episode
Revenue Potential
$200M+
Positioning
Prestige Limited Series
Awards Status
Emmy Winner
Relevance to TGC
Prestige Positioning & Cultural Impact
Unlike traditional limited series, TGC spans Netflix series, theatrical film, and AAA gaming (Xbox/PlayStation) for $700M–$2B long-term value.
Combines prestige storytelling with real-world impact: uniting communities against gun violence. Awards-viable + cultural relevance.
Delivers global scope and high production value through modular production, practical locations, and minimal CGI dependency.
Professional industry evaluation and development guidance for The Gift Challenge, prepared for serious buyers and creative collaborators.
The Worldwide Swap & Trade: The Gift Challenge is a timely, ambitious, and highly scalable property that blends the emotional accessibility of a human drama with the propulsion of a real-time thriller. The series stands out for its clear moral spine, disciplined structure, and rare refusal to oversimplify social issues. This is not a "tech savior" story. It is a story about collective behavior, visibility, and trust—positioned in a way that feels premium, responsible, and globally relevant. The concept is strong enough to attract top-tier buyers and flexible enough to support franchise expansion without diluting the limited-series promise.
Strong marketplace relevance with clear pathways for prestige positioning and franchise expansion.
Ready to explore The Gift Challenge further?
Request Full PackagePer Episode: $3.5M – $4.5M
Total Season: $28M – $40M
Ideal for Apple TV+, HBO/Max, Netflix prestige positioning
Per Episode: $5M – $6.5M
Total Season: $45M – $60M
Netflix global event launch with larger international rollout
$700M – $2.0B
Positions The Gift Challenge competitively with prestige franchises like Squid Game and The Social Network.
Authentic locations and practical storytelling minimize expensive visual effects.
Multi-city storylines allow efficient, contained production units.
Defined 8–10 episode run eliminates long-tail exposure.
Prestige positioning supports festival submissions and awards campaigns.
Download the complete producer leave-behind, series bible, and full pitch package.